About

I’m a Sydney-based Creative Director who’s spent the better part of two decades in multinational agencies, both here and abroad. Along the way, I’ve had a hand in creating campaigns for Mercedes-Benz, Mars, Pepsi, IKEA, Asahi, Samsung and Diageo. And the occasional nod from international award shows.

I’ve worked across pretty much every media channel and more recently, gravitated towards ideas that don’t fit quite so neatly into one. In particular experiential, earned and non-traditional shaped activations. Ultimately, I like simple ideas, made well - with oodles of craft.

Recognition

Judging

NY FESTIVALS JUDGE 2023
AWARD SCHOOL JUDGE 2024
AWARD SCHOOL JUDGE 2023

Agency Awards

MUMBRELLA EXPERIENTIAL AOTY
B&T EXPERIENTIAL AOTY
ADNEWS SPECIALIST AOTY

Creative Awards

CANNES SILVER LION FILM (MERCEDES)
CANNES LION FINALIST MEDIA (MERCEDES)
CANNES LION FINALIST PRINT x 3 (BRAUN)
CANNES LION FINALIST PRINT x 3 (BRAUN)
CANNES LION FINALIST PRINT x 3 (IKEA)
CANNES LION FINALIST RADIO (SKITTLES)
D&AD FINALIST FILM (MERCEDES)
NY FESTIVALS BRONZE FILM (MERCEDES)
NY FESTIVALS FINALIST RADIO x 2 (SKITTLES)
NY FESTIVAL WINNER (DIAGEO)
EPICA AWARDS SILVER PRINT x 3 (BRAUN)
EPICA AWARDS SILVER PRINT x 3 (BRAUN)
DUBAI LYNX GOLD DM (MERCEDES)
DUBAI LYNX SILVER PRINT x 4 (BRAUN)
DUBAI LYNX SILVER PRINT x 4 (SNICKERS)
DUBAI LYNX BRONZE PRINT x 3 (BRAUN)
DUBAI LYNX BRONZE x 4 (ASSORTED)
DUBAI LYNX BRONZE x 3 (ASSORTED)
MENA CRISTAL GOLD x 3 (ASSORTED)
MENA CRISTAL GOLD x 3 (ASSORTED)
AWARD AWARD BRONZE x 2 [SAMSUNG]
MUMBRELLA PRO BONO COTY [FIGHT MND]
BBDO NETWORK - AD OF THE YEAR (4TH)
FAB FINALIST OUTDOOR (SNICKERS)
FAB AWARDS (SKITTLES)
EPICA 25TH EDITION FRONT COVER (BRAUN)
CAMPAIGN PHOTOGRAPHY AWARDS (DUNLOP)
ARCHIVE PUBLICATIONS x 7 (ASSORTED)
AWARD SHORTLIST (SAMSUNG)

Guinness World Record

LONGEST SOCCER GAME (SNICKERS)