The first test drive without a car

Client:

Mercedes

Project:

AMG-force

Role:

Art Director

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

270 km/h G-Force

A heavyweight partnership was forged between Mercedes-Benz and Emirates Airlines to highlight the incredible speed of the new C 63 AMG - creating the first ever media placement aired during take-off. The Emirates ICE Entertainment system allowed the viewers to see the view from the inside of the car, while literally being pushed back in their seats, experiencing the AMG-force IRL.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Credits:

Jeremy Southern

Partners:

Shane Martin, Boomtown, Jelle DeMaye

Recognition:

Cannes, D&AD, NY Festivals, Epica, Dubai Lynx, Mena Crystals, BBDO Network Ad of the Year (4th)

More works

View All

Vodka Cruiser

Mixmachine

Volkswagen

Fit more life

Braun

Precision Trimmer