Mixing drinks with music
Client:
Vodka Cruiser
Project:
Mixmachine
Role:
Creative Director & Concept
Mixing drinks at 270 d/ph, that’s drinks per hour.
To launch Cruiser’s newest format, flavoured Vodka, best mixed with soda, we used the vibrations of music to mix the drinks. Standing 6m tall and 8m wide, the Mix Machine was fitted with 61 speakers, 7500 watts of power and 3 mixing stations, one for each flavour. We collaborated with DJ Benson, Winston Surfshirt and Ayebatonye to bring it to life at The Third Day in Melbourne, a ticketed event that made a lot of noise, beyond the warehouse walls.
Credits:
Sam McLennan, Chad Lippert
Partners:
YippeeKiyay, Electric Sheep, Katie Hood
Recognition:
Influencer, Street Press
