Going all out to go all in

Client:

Fight MND

Project:

All In Fight

Role:

2022

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

The all in fight.

We went all out to get everyone all in on the fight against Motor Neurone Disease. The task? Sell half a million beanies. Every head became an opportunity, and everyone who bought one became an official micro-influencer for our cause. Soon, human billboards were everywhere filling stadiums, street art, newsfeeds and even Fashion Week. $17M+ raised. 450K+ beanies sold. $4.5M+ earned media.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Credits:

Sam McLennan, Chad Lippert, Daniher Family

Partners:

Tom Pollock, Made This, TOVO, Arize PR

Recognition:

Mumbrella Pro-Bono Campaign OTY

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