Beach bars that rebuilt the reef

Client:

Diageo

Project:

Divebars

Role:

Creative Director

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Very drinkable. Very sinkable.

To launch Reeftip we created a series of pop-up experiences featuring beach bars & furniture, made from low-cost and commonly sourced aluminium mesh. Their purpose on land was to serve rum. After deconstruction the mesh was submerged at the Great Barrier reef to propagate new coral - a collab with The Coral Nurture Program and UTS Climate Change Cluster.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Credits:

Sam McLennan, Dave Mardon

Partners:

Zac Rodgers, Coral Nurture Program, UTS

Recognition:

New York Festivals

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