Products designed to reset your mind

Client:

IKEA

Project:

Mindsets

Role:

Creative Director & Concept

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Flipping the assembly into a mindful experience.

The IKEA Life at Home report unearthed it takes just 15 minutes to reset your mind. So we created five official IKEA products designed to take exactly 15 minutes to build. Each came with a 15-minute guided Spotify podcast, and was made in collaboration with Aussie celebs - including a Doggy influencer, Mr Chuck and Emma The Wiggle. It resulted in an incredible 72 million+ impressions and the limited edition collection sold out within 5 hours.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Credits:

Dave Mardon, Alex Ardino

Partners:

Chopt

Recognition:

Impact Awards, Campaign Media Awards

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