The convenience store that sold convenience

Client:

Carlton Dry

Project:

Dry Goods Store

Role:

Creative Director & Concept

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Taking the slosh out of mosh.

At Splendour, Australia’s largest music festival, we wanted to remove the hassle from crazy crowds and hectic weather - so we sold a bunch of ridiculous items that made ‘festivalling’ easier. We sold 42,00 cans of beer in less than 3 days. And over 15,000 branded products. And hosted more than 20,000 visitors over 36 hours. We also had a closing down sale, the minute we opened.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Credits:

Lauren Hernandez, Dave Mardon

Partners:

Erik Bernacchi

Recognition:

Impact Awards, Campaign Media Awards

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