The convenience store that sold convenience
Client:
Carlton Dry
Project:
Dry Goods Store
Role:
Creative Director & Concept

Taking the slosh out of mosh.
At Splendour, Australia’s largest music festival, we wanted to remove the hassle from crazy crowds and hectic weather - so we sold a bunch of ridiculous items that made ‘festivalling’ easier. We sold 42,00 cans of beer in less than 3 days. And over 15,000 branded products. And hosted more than 20,000 visitors over 36 hours. We also had a closing down sale, the minute we opened.






Credits:
Lauren Hernandez, Dave Mardon
Partners:
Erik Bernacchi
Recognition:
Impact Awards, Campaign Media Awards





