PR boxes, rigged to explode.
Client:
Samsung
Project:
Product Demo-lition
Role:
Creative Director & Concept
The product demo that put influencers to work.
To prove the Bespoke AI Jet Ultra’s power, we created rigged PR boxes that exploded the second they were opened, filled with debris from ground-up competitor vacuums. The only way out was to clean it up. Creators had to put the world’s most powerful cordless stick vacuum to the test, live on socials.
Credits:
Paul Meates, Conrad Delange, Amber Sawicki, Chad Lippert
Partners:
James Dive, Scoundrel, Yipee Kiyay
Recognition:
AWARD Awards
