This commercial was a world first media placement and was aired on Emirates A380 & 777's during takeoff. The Emirates ICE Entertainment system allowed the viewers to see the p.o.v from the inside of a Mercedes AMG C63, while literally being pushed back in their seats. This happened as the plane raced down the runway, just before takeoff, enabling the perfect 'virtual test drive'.
Recognition: Cannes Lion Silver (TV), Cannes Lion Media (Best use of TV) Finalist, D&AD finalist TV, NY Festivals Bronze TV, Dubai Lynx (several), Mena Crystal Gold
