This is a story with no plot. Its irreverent tone connected with the diverse target audience in a somewhat emerging market (UAE). Outdoor sites of all shapes and sizes instantaneously enabled mass brand awareness - supported by award-winning radio - and multiple sampling events where we gave out over 900,000 mini sample packs. This campaign seriously worked with a 28% spike in sales.

The slightly more quiet option to popcorn - advertised in cinemas of course.

A seriously lousy prize pool helped us gain attention with a creative promotion - while retaining the same absurd tone of voice making it stand out like...

Double decker bus wraps

6 x consecutive posters on the infamous Sheikh Zayed road

Activations to ensure more than 900,000 'mini' sampling packs were put in the right hands - over 3 days - at key locations across Dubai. A man on stilts contrasted a person of short stature, to attract attention and ensure the situation was not taken too seriously.