Introducing IKEA MINDSETS. A series of small flat-packed products, for the home, that flip the IKEA assembly process into a mindful experience. That means, you feel recharged AND retain a product that makes your life at home, better. We worked with a team of product designers, specialist wood workers and influential Australians; doggy influencer Mr. Chuck, garden guru Jason Hodges, street artist Fintan Magee, and Emma the Wiggle. We created 5 x new IKEA products to create the iconic, Mindsets range. What started as a 300-page report, turned into a range of products that gave customers 15 minutes of mindfulness.
